MSG at a Glance

Our Group Model

• Owned & Operated Companies – Businesses built and managed by MSG
• Strategic Investments – Minority and growth‑stage investments supported with capital and expertise
• Social Impact Platforms – Initiatives focused on education, inclusion, and empowerment
• Long‑Term Value Creation – We partner for sustainable, responsible growth

Innovative and impactful.

Mohamed ElSery
CEO

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Mission

We build, own, and invest in independent companies across high‑impact sectors, combining capital, expertise, and long‑term partnership to scale businesses that create lasting value for communities, markets, and future generations.

Vision

To be a regionally rooted, globally respected group of companies that builds and backs ventures shaping sustainable economic and social progress.

Our Industries

MSG – Operating & Owned Companies

Explore our diverse portfolio of innovative companies.

Mentors

Mentors is a global leader in empowering SMEs and entrepreneurs to learn, establish, and grow.

Mentors NGO

Mentors Gate is an Egyptian NGO empowering women, youth, and people with special abilities through digital skills.

Power Storm

Powerstorm helps European SMEs grow through capital, expertise, and global market access.

Sorouh Developments

Sorouh Developments creates innovative, high-quality communities that elevate living standards in Egypt’s real estate market.

Capital Group

InstaDeel

Capital Group drives growth in emerging markets with digital supply chain and blockchain solutions.

InstaDeel is a B2B marketplace connecting startups with services, funding, events, and resources to accelerate growth.

La Noisette

Sakan Wallet offers affordable, sustainable real estate solutions with expert investment guidance.

Actel

ACTEL is a leading Egyptian telecom services provider delivering high-quality projects across Egypt and the MENA region.

El Sery Group delivers innovative, sustainable solutions across diverse industries to drive transformation and progress.

El-Sery Group

Sakan Wallet

Premier Academy

Premier Academy Nursery provides a safe, caring, and stimulating environment that nurtures children’s creativity, and values.

La Noisette is a premium bakery crafting artisanal pastries, bread, and desserts with quality and care.

MSG – Strategic Investments

How We Operate

MSG takes a long‑term, partnership‑driven approach to building and investing in businesses.

We create and operate companies where we see the opportunity to build lasting value, and we invest strategically in ventures that align with our vision, providing capital, governance support, and operational expertise.

Advisory Board

Ahmed Soliman

Honorary Board Member

Mohamed El-Sery

CEO

Dietmar Dresp

Honorary Board Member

Oksana Vozhdaeva

Honorary Board Member

Muminatu Jalo

Honorary Board Member

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