Capital Group
Investment enablement platform connecting capital to high-impact operators across emerging markets.
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The MSG Portfolio
13 Operating Companies. One Architecture.
Built, owned, and scaled across capital formation, supply chain, real estate, digital, and human development — in 41+ countries.
El-Sery Group
Strategic investment and advisory vehicle — the founding entity behind the MSG architecture.
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Power Storm
Industrial sourcing and cross-border supply — direct access to 570+ vetted factories across 25+ product categories.
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Bulk
Bulk raw materials and production-line procurement — consolidated sourcing from tier-1 and tier-2 manufacturers globally.
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Sorouh Developments
Real estate development across Egypt’s New Capital — residential communities, mixed-use landmarks, and commercial destinations.
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Actel
Industrial and telecommunications infrastructure development — tower builds, network rollout, and site delivery.
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InstaDeel
Digital commerce platform enabling cross-border trade and market access for SMEs and enterprises in emerging markets.
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Sakan Wallet
Fintech rails purpose-built for real estate transactions — bridging buyers, sellers, and capital in one digital layer.
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Mentors
SME enablement and workforce development — advisory, training, and capacity-building programs across 41+ countries.
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Mentors NGO
Non-profit arm of the Mentors platform — purpose-led programs for sustainability, inclusion, and long-term social impact.
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Premier Academy
Education and human-capital institution — developing future-ready talent and professional capability across the MSG ecosystem and beyond.
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La Noisette
Premium bakery and hospitality brand — a distinct consumer-facing company within the MSG portfolio, founded in Egypt in 2009.
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MSG builds alongside institutions committed for the long term. Explore the five layers or start a conversation.